Empowering Vision: Our Journey in the Ophthalmology Industry

At Market Readiness, we have been dedicated to understanding the ophthalmology market and helping patients receive the care they need. With our expertise in building patient pathways, generating evidence, and partnering with ophthalmologists, we have successfully differentiated brands and improved access to quality eye care.

Understanding

We believe that understanding the market is crucial in providing effective ophthalmology solutions.

Innovation

Through innovation and collaboration, we strive to improve patient outcomes and access to care.

Innovative

Meet Our Team

Get to know the professionals behind Genumed GmbH.

Volkmar Nass

CEO & Founder

Founder of Genumed, Volkmar possesses a distinguished entrepreneurial profile with a career spanning over 15 years in both Germany and international leadership roles, primarily focusing on ophthalmology. He has held key positions at organizations including Alcon, Allergan, and Schering-Plough, where he has led teams to successfully commercialise new ophthalmic treatments as well as accelerate mature brands.

Volkmar's leadership and success within the German ophthalmic market have allowed him to foster an extensive network as well as recognition among peers and physicians for his commitment to fostering substantial, enduring growth through effective collaboration, innovation-driven approach, and adeptness in navigating complex markets.

Prof. Dr. Gerd Auffarth

Executive Chairman of the Department of Ophthalmology

Ruprecht Karls University of Heidelberg

Prof. Dr. Herbert Reitsamer

Chairman of the Department of Ophthalmology

University Eye Clinic of Salzburg

Prof. Dr. Anselm Jünemann

Viselle Eye Clinic Erlangen

Highlighting the Expertise and Experience of Genumed GmbH's Team of Experts

At Genumed GmbH, our team of experts has extensive experience in market readiness, brand readiness, and organization readiness. We are dedicated to helping our clients understand the market, obtain access, and build or rebuild patient pathways to diagnose, treat, and follow up with patients. We also specialize in generating evidence, differentiating brands, recommending and creating commercial models, building KOL networks, activating education, and ensuring compliant access to patient societies and professional associations.

Market Readiness: Understanding the Market, Obtaining Access

Brand Readiness: Generating Evidence, Differentiating the Brand

Organization Readiness: Partnering with Ophthalmologists, Building KOL Network

Unlocking Opportunities in Healthcare

At Genumed GmbH, we are dedicated to helping our clients understand the market, generate evidence, and build strong partnerships in the healthcare industry. Contact us today to learn more about how we can collaborate and drive innovation together.

Work with us

Advancing Ophthalmology Together